And as you go, you meet some little gems: After getting through its onboarding process, I see how it happened.Īfter the signup, Calendly offers you to schedule your first event. Why would anyone need a paid scheduling service when we all have Google Calendar, this free-of-charge perfection? And still, Calendly became an inherently viral meeting scheduler. Calendly and their step by step “aha” moment strategy So let’s reveal what is an “aha” moment for some best-of-breed SaaS apps and what exactly they are doing to make people stick. It puts a big square blue “Add friend” button everywhere so that you don’t forget to add your friends.īest product “aha” moment examples under the microscopeĪny unsuccessful app is unsuccessful in its own way, but any successful app is good in hooking users with “aha” moments.It recommends friends from your school, college, and the company you work for.Facebook pulls in a list of suggested friends from your Gmail account.The company builds its onboarding path so that newcomers have no opportunity to feel lonely in their brand-new accounts. Like any other social media, Facebook doesn’t leave your “aha” moment to chance. That first insight was a turning point that kept me from bailing on my account. Here came the “aha! now it makes sense” moment.
#Aha moment meaning update#
I still remember when I first signed up for my Facebook account, without a big friends list, I quickly lost interest.īut as soon as the number of friends rose, I started getting new posts every time I smacked the update button.
Chamath Palihapitiyaįacebook is a social network, and until users connect with a certain number of friends, they can’t feel any of its wonderful network effects. There's not much more complexity than that. You want a keystone? That was our keystone. After all the testing, all the iterating, all of this stuff, you know what the single biggest thing we realized? Get any individual to seven friends in 10 days. In the darkest times when Facebook had 45 million users and MySpace had 115 million, the Facebook team coined their formula of 7 friends for 10 days. The most famous “aha” moments story belongs to Chamath Palihapitiya, ex-Facebook executive. We can define “aha” moment as a user's emotional reaction to the discovery of how they can truly benefit from your app.
Image credit: “Aha” moments is the secret they don’t tell you Just compare the retention dynamic for the top 10% apps in each category (the chart on the left) with the retention dynamic for median companies (the chart on the right). No industry has a recipe to stop the churn.īest-of-breed companies in each category, however, seem to know something that most entrepreneurs never figure out. The picture from above says that the retention is almost the same for SaaS, eCommerce, finance and media apps. And maybe the current solution to their problem is not bad at all? Is there a way to reduce the number of churned users? And as they get trapped, people rarely show stoic persistence to continue the user journey just "because your app is there." They’ll go check Twitter, they’ll poke around for a smaller mountain nearby. But to reach that value, users have to learn how the app works, which is a tough task, because…Īs a UI/UX design studio representative, I’d say there’s always something confusing for users in their user experience. Part of your contract with app users is that there's something worthwhile at the top of the mountain. That’s how few app users are as determined as Mr.
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